What Makes an eCommerce SEO Agency Stand Out from the Crowd
Search engine optimization is necessary for businesses of all sizes to bring in new business organically. It also offers an excellent ROI when compared to other marketing channels.
For some businesses, it makes more sense to hire an eCommerce SEO agency than it does to hire a professional in-house.
That can be expensive, so here are some ways to make sure you’re making a wise choice.
Offering eCommerce Web Design Services
Considering the fact that some of eCommerce SEO is technical and has to do with site speed, security, and structure, any agency that works with designers and developers is definitely going to stand out from the crowd.
Especially if you ever need an experienced partner to help with design and development work like app customizations, integrations, or theme development.
A Client Portfolio
Assuming that an eCommerce SEO company offers design and development services, you’ll want to see the proof of that. A client portfolio is a testament to that, and a visual representation of the quality of work.
Additional Marketing Strategies
Search engine optimization does not work in a vacuum. It often benefits when it works alongside other organic eCommerce marketing strategies like social media, content marketing, and email marketing.
Paid marketing strategies also benefit from healthy SEO strategies, so working with the same agency for both PPC and SEO can be beneficial.
Case Studies with Actual Numbers
If there’s one thing you should actually look for on an eCommerce SEO agency’s website, it’s a collection of eCommerce SEO case studies with actual numbers.
A few case studies without metrics are acceptable, as sometimes strategy and positioning tell a good story even in the absence of metrical successes.
But in most instances, you should be looking for case studies that fully disclose the gains realized for clients in terms of organic traffic (impressions, clicks, sessions) as well as conversion rates and sales – these are what pay the bills.
Reviews and Testimonials
All else being equal, you won’t want to hire an eCommerce SEO expert that doesn’t have any reviews on their website.
They should be mostly positive but pay special attention to any that are not as you might learn something valuable about their process or communication.
Reviews and Testimonials That Aren’t on Their Website
The reviews and testimonials you get on the website of a company that provides eCommerce SEO services are important, but what you can find on third-party websites like Google Reviews and Clutch are as if not not important.
That is because these are far more likely to be unbiased, so you can get a clear, unadulterated picture of what clients like you think about working with this agency.
Don’t go by on-site reviews and testimonials alone when you’re looking for a partner to implement long-term eCommerce SEO strategies for your online store.
Literature That Details Their SEO Process
At the point that you’re ready to sign up for services, you’re going to want no curveballs. Some SEO agencies take a devil-may-care attitude and treat SEO like it’s all smoke and mirrors. This is something you’ll want to avoid.
A Legitimate List of High-Quality Domains Used for Backlinks
If an agency offers full-service SEO work, there’s a good chance that they build links; if that’s a part of the process, ask to see a sample of domains used for the process. They should be relevant to your industry and have decent domain authorities.
Hiring an eCommerce SEO Agency
For most online stores, greater online visibility and attracting potential customers are the direct results of effective eCommerce search engine optimization services.
But hiring an eCommerce SEO agency can be harrowing and expensive. At the bare minimum, make sure you at least go through the motions mentioned here to help you make a wise investment for your eCommerce store.
