Following the Trajectories of AI and Headless Technologies

Over the last few years, AI and headless technologies have been on similar trajectories. Both technologies serve as solutions for modernizing and transforming how companies deliver fast and dynamic experiences for the web, mobile, IoT, etc. However, as asked in a Forrester article, can the two technologies work together? 

The better question to ask—or, the more to the point trajectory to watch—is how and how soon they’ll merge. 

Understanding headless and AI today

Brands are currently using AI to add appeal to customer experiences, such as creating chatbots that automatically personalize content to a user’s profile. The number of use cases is minimal, however. 

As for headless, an integral step in retailer’s transformation strategies, businesses have been slowly migrating to composable platforms. Coupled with headless technologies, those platforms offer a clean source of content input that can blend with other tools. Like those for AI, use cases for headless and composable are growing in volume, promising to surge when they begin to  collaborate with each other. 

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Identifying AI opportunities ahead

Assuming that brands can bring content and context together, AI presents a host of new possibilities, including: 


  • Automated content: Generative AI can automate the adaptation of content for various uses and derive content variations for assorted segments, locales, and audiences. 
  • Fast workflows: AI can identify the best way to construct a digital experience based on that experience’s purpose or desired outcome. It can then automate the creation of asset types and layouts for digital teams, dramatically speeding up cycle time.