From what I’ve seen in my short time working as a designer, visuals captivate audiences more than any other type of display. When compared to static or plain text, interactive images, short films, and animations are more effective at engaging the audience and conveying the intended message.
This also works for professionally designed logos. Logos that move can make a statement, but static logos are beautiful and have their place in design.
If you’re looking for fresh, contemporary ideas for animated logo designs to promote your goods and services, this post is for you.
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Why Choose an Animated Logo?
There are a lot of benefits to having an animated logo, so let’s start with those. Animated logos are the way to go for today’s tech-savvy audience on websites and social media, even though static logos have served many brands well for centuries. Even though they differ slightly from startup logos that are kept minimal, these logos can still hold their own in any setting.
Images with motion, color flashing, and other visual effects attract and retain viewers better than static ones.
There are more chances for creativity with animation as well. Your brand message can be highlighted, visual motifs can be added, and text and images can be stylized using a variety of elements. In a nutshell, it makes it easier for people to remember you and grasp your values.
You can tell a lot of stories with animated logo designs. On multiple occasions, animated logos have been used by some of the world’s most prominent brands, including Burger King, Amazon, and even Google. By incorporating trends into their brand identity designs, these companies have successfully showcased their brand stories.
In addition to learning about the products offered by these brands, viewers of the animation also get a glimpse into their development process.
12. Concepts for Animated Logos
Using an animation editor, you can give a design a fade-away effect or add flashing colors. Hiring graphic designers to make an animated logo that people can recognize your company from a distance is another smart move. On the other hand, you could make the lines inside the building move and then reveal them in sequence at the end. An animated logo design that is both eye-catching and memorable will be the end product.
If you’re looking to give your logo a more dynamic feel or start from scratch, here are some fantastic ideas to get you started.
1. Vibrant and Eye-Catching Shades
The combination of stark black and white text with vibrant, eye-catching colors could be a powerful attention grabber. Another option is to use a dark or neutral backdrop with a few brighter colors. The outcome will be excellent regardless of your choice. Choose colors that are appropriate for your brand and go nicely with your design.
If you want to know how to pick the right combination or contrast of colors, it helps to know what each color means and how color psychology works. If you don’t, people might misunderstand what you’re attempting to say. An excellent example would be this music company animation. The logo’s eye-catching design is created by the colors overlapping and popping out, which can be observed upon closer inspection.
2. How Glitching Occurs
Using a glitching effect—popularized by TikTok—in an animated logo design is a great choice. Once your eyes adjust to the logo’s design—which could take a minute or two—it could become a smashing success. A very futuristic effect can be achieved when images or colors glitch in the animation, which can give your visual brand identity an extra edge.
Surprisingly, many individuals have tried to create these kinds of animations. Rather than settling for a static logo, why not check out this one? It showcases the creator’s creativity and is far more appealing.
3. Movements of Individual Characters
One or more elements of the logo design can be the center of the animation. Instead of animating every graphic element, you can focus on animating specific ones, such as an animal, an automobile logo, or other design elements. Since most animated logos feature a great deal of movement, I think this can lead to a really distinctive logo design.
You can achieve a simple, uncluttered design by animating just a couple of letters into characters. The animated logo down below exemplifies this; notice how the letter ‘O’ alone changes shape.
4. Components That Rotate
Although you might not think of it, animating your logo so that the text or images spin around is a great idea. Extending from your wordmark, you can showcase various elements that represent your business. Alternately, a memorable slogan could be revealed by the explosion of letters or icons.
Below is an animated brand symbol that demonstrates how a good show can be put on by the right kind of animation. Colors swirling in a kaleidoscope pattern are visually stunning and have the power to captivate viewers at first glance. Logos for online stores or icons for streaming apps could benefit from this kind of animation.
5. Vibrant Dance
Due to its prevalence in animated logos, you may already be familiar with this concept. Initially appearing as a shape within the logo, the dancing dots eventually spread out to create wordmarks, lettermarks, or even an entire image. It might be the initial dot of a “I” that shows up in logo animation. People will be more receptive to your brand identity if it incorporates psychedelic dance.
View this animation at this link. From the shapes to the bee and the final design, the dot adds a psychedelic touch to the entire logo.
6. Photos of Nature
You can really make the animation pop if your logo features elements from nature. To make the logo more eye-catching and captivating, elements like rivers, flowers, or grass can be animated.
Another option is to animate the whole landscape and add each element separately. Logos for environmental care and tourism could also benefit greatly from this.
An image of a rising sun is one of my favorite logos that incorporates nature imagery. As the sun rises from the horizon, a variety of orange hues emerge. The entire logo, including the boat sailing across the water, is revealed as the sky lights up in the colors of the sun. It’s a breathtaking image.
7. Objects or Shapes That Are Animated
The Pixar logo is among the most well-known instances of this that I can think of at the moment. You might remember it from the classic Pixar films; it’s that kind of globally famous animation. ‘I’ was replaced by the jumping lamp, which you might recall. If so, you should be able to grasp the concept of this one.
You can make your logo more interesting and distinctive by animating a shape or object from your concept. The logo in this animation goes through a similar transformation, first appearing as different foods, before finally transforming into the logo itself—the face of a man wearing a Chinese hat.
8. Animating Wordmarks
Even though it’s one of the more basic ideas, it has the potential to convey your point effectively. The wordmark, which serves as your brand name, can be animated in various ways. You can make it appear slowly or sequentially.
Furthermore, by generating a writing motion, you can unveil the entire wordmark simultaneously. Fireworks, a whiteboard, or words formed by dots of bullets are some other animations to experiment with. To pique people’s interest, you can add a brief GIF or video of the logo to your company’s website.
The font is animated in a simple yet creative way, as you can see in the example below.
9: Symbol Strokes
Animating your logo design in this way may not be to everyone’s taste, but it’s a really practical idea. Logos, icons, shapes, objects, and even slogans are some of the many components that can come together to form a brand identity. You have more leeway to be creative and more chances to make an engaging animation if you give it some thought.
You can see how the design fits together in the animation down below; by the end, all the parts make up the whole.
10. Optical Illusion
This animation has the potential to captivate viewers for an extended period of time and provide them with conversation starters. Have this idea in mind. You might have a fantastic visual brand identity on your hands with an optical illusion in your logo design.
One fascinating animated logo that seemed to be many things caught my eye. It could look like a circuit or a labyrinth to you, but to me it could just be a bunch of lines making an oval.
11. Alteration in Shade
The logo can be animated to change colors and enhance its visual appeal. You can experiment with different color schemes for the design in this kind of animation. Consider what kinds of visually appealing color schemes would work best for your brand’s logo. As you can see in the example below, your animated brand symbol can feature a range of colors.
12. Putting It All Together
Putting the logo together in such a dramatic fashion is sure to leave an impression. To put it simply, the animation is made up of parts that fit together to create the whole. You have the option to break the elements into smaller parts and add them one by one to form the text, icons, and images, or you can bring them all at once.
You can observe the process in action by referring to this animation as an example. As the name and icon gradually merge, the full logo is revealed.
Final Remarks
You are now prepared to design your animated logo with these ideas. If you’re in the market for a memorable and exciting logo for your sports, media, or entertainment business, you can find some excellent options. If you want to know what your potential clients like before you start working, it’s smart to conduct focus group testing of possible designs.
Although animated logos are visually appealing, not everyone will find them appealing. Elements that can be featured on your app or used as a favicon should also be considered, as should responsiveness and digital-first designs.
Therefore, come up with concepts and modify your logo accordingly. Instead of making the design permanent, you can add movement to celebrate a special occasion (like Google Doodles!). Start right away and create an engaging and distinctive design that will make a splash in the design world!
